Director of Social Media · Creator Marketing · Brand Partnerships
Kendra
Eidam
I build social ecosystems that move audiences, and revenue.
Director-level social, creator, and partnerships leader. I scale content engines for executive and corporate brands and connect every piece of it to MQLs, meetings, and dollars.
Trusted by
Revenue Driven through Creator Partnerships
University Storefronts while leading Go-to-Market Execution
Creator & Athlete Partnerships managed
Annual Views Generated as a Creator
/ Positioning
"Most social looks good. Mine is built to be traced:to leads, to booked meetings, to pipeline, to revenue. I run the strategy, the team, the systems, and the creators behind it."
14+ years building audiences and scaling content operations across executive brands, high-growth startups, and a nine-figure organization. I lead teams, own the reporting, and treat attention like the business asset it is.
/ What I do
Five pillars,
one revenue engine.
How I structure social, creator, and partnerships work so it ladders up to business outcomes.
Organic Social Strategy & Executive Branding
Multi-platform strategy for executive and corporate channels, built for audience growth and inbound demand.
Creator & Influencer Marketing
Creator, UGC, NIL, and athlete-led programs at scale — from sourcing to activation to performance.
Social-to-Revenue Attribution
Systems that tie organic content to MQLs, booked meetings, and influenced pipeline, built on GA4, SQL, and Looker Studio. The numbers are the point.
Content Operations & Team Leadership
Workflows, SOPs, approvals, publishing systems, vendors, and the teams that run them.
Ecommerce & Lifecycle Revenue
Shopify, Klaviyo, and lifecycle marketing that turn audiences into purchases. BFCM and retention campaigns, DTC growth, and go-to-market launches across storefronts.
/ Experience
Fourteen years,
traceable receipts.
Cardone Ventures
2026 — PresentDirector of Social Media
- Lead social operations across multiple executive and corporate brands inside a nine-figure organization: strategy, execution, reporting, and team leadership.
- Built social-to-revenue attribution tracking MQLs, booked meetings, and organic-influenced pipeline.
- Contribute to an organic media ecosystem generating $1M+ across executive channels and podcast distribution.
Influxer
2023 — 2026Director of Brand Partnerships, Creator Marketing & NIL Strategy
- Led partnerships, creator marketing, and NIL programs supporting 55,000+ athlete storefronts and 550+ university licensing relationships.
- Generated $3.2M+ through sponsorships, creator partnerships, affiliate, and athlete-led campaigns.
- Directed a 100+ intern program across 100+ universities and founded Athlete Creator University.
No Offseason Sports
2022 — 2023Social Media Manager & Graphic Designer
- Directed social strategy and content for agency clients and athlete-focused campaigns at national sporting events.
- Produced graphics, video, and sponsorship assets, and used analytics to lift campaign performance.
Content Creator
2017 — PresentVerified Twitch Partner · UGC Creator
- Built a highly engaged community across Twitch, TikTok, and Instagram and earned Verified Twitch Partner status.
- Executed 75+ paid UGC and creator campaigns and generated 6.2M+ annual views.
Soleaux Studios Med Spa
2016 — 2022Founder & Owner
- Founded, scaled, and successfully sold four medical spa locations.
- Owned P&L, staffing, marketing, and expansion across teams of 7 to 11 per location.
/ Before the titles
I've built businesses,
not just brands.
Founded, scaled, and exited four companies. Raised $2M+ in seed funding off investor decks I built myself. I've run P&Ls, led multi-location teams, and shipped the websites, decks, and creative behind the revenue. I market businesses like someone who has run one, because I have.
/ Creator credibility
I put my money where my mouth is.
I'm a monetized, multi-platform creator across Twitch, TikTok, and Instagram. The plays I run for brands are the ones I've already run, and gotten paid for, myself.
I didn't learn social from the outside. I'm a Verified Twitch Partner with a month-to-month subscription program, an active TikTok Creator Program member earning recurring revenue from content and TikTok Shop affiliate sales, and a Meta Creator Program member growing on Instagram. So when I set strategy for a brand, it's grounded in what actually performs, with my own name and revenue on the line, not theory from a deck.
@kensoleauxTools I run
/ Stack
